How to Speak To Customers... And Understand Your Market In-depth

This course explains how to use my Hero Canvas tool when developing a new product, or analysing potential market opportunities. Before you launch a new product make sure you properly understand the person that matters most... the customer!

Useful for companies of any size... whether you're a start-up entrepreneur, or responsible for a corporate budget.

Course curriculum

  • 1
  • 2
    Hero Canvas Overview
    • Why Use The Canvas
    • What's On The Canvas
    • How To Use The Canvas
  • 3
    Advertising case study: applications in paid customer acquisition with Jonathan
    • 1 - Introduction
    • 2 - Working through the canvas
    • 3 - Getting people on the phone
    • 4 - Gaining clarity
  • 4
    Segmentation case study: Subniche your niche with Shirley
    • 1 - Introduction
    • 2 - Hero Canvas Walkthrough
  • 5
    Next Steps...
    • Bonus: Get free customized advice
    • Hero Canvas of idea stage tech founder
    • Before you go...

Pricing options

Forever Free - for startup owners and corporate innovators